With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning appetite is clearly still on the rise. But are SA…

"There are plenty of loyalty programmes in South Africa. Most big retailers have them, as do health and insurance providers, and a growing number of restaurants and food chains. But…

https://www.youtube.com/watch?v=aENcM8VckiA&t=6s Join Bruce Whitfield and his guests Amanda Cromhout, CEO of Truth and Benjamin Reid, a serial subscriber of ten loyalty programmes for more. You see them everywhere and they…

Truth was proud to feature on The Marketing Site: 33% of consumers don't use loyalty These undeniable gaps in current offerings present massive opportunities for brands wanting to take their…

"South African consumers are demonstrating an appetite for customer loyalty programmes – but shun the programmes that are on offer. The 2016 Truth Loyalty white paper shows that 26% of…