Truth was proud to feature on The Marketing Site:
33% of consumers don’t use loyalty
These undeniable gaps in current offerings present massive opportunities for brands wanting to take their loyalty programmes to the next level. This is according to the 2016 Truth Loyalty Whitepaper, a comprehensive snapshot of the current state of loyalty in SA.
Perhaps not surprisingly then, one-third of the economically active respondents surveyed do not use loyalty programmes at all. This represents a considerable, untapped pool of consumers that brands should be eyeing with interest.
Read more on The Marketing Site, here.
