Amanda Cromhout discusses South African's growing appetite for loyalty programmes with The Money Show's Bruce Whitfield. "Truth is a consultancy that specialises in loyalty programme development. It recently released findings after…

In case you missed Truth CEO, Amanda Cromhout chat about all things loyalty and our latest Whitepaper on Classic FM. Listen to the full podcast here: https://soundcloud.com/user-793530524/29-november-2016-amanda-cromhout-on-classic-fm

Amanda Cromhout, founder and CEO of Truth, said SA there had been rapid growth in loyalty programmes available to customers in SA across almost every industry sector. "More recently we’ve…

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is…

The true extent of the value that companies can derive from data is still being explored. However, customer data that enables brands to target consumers on a more individual level…

Pick n Pay’s Smart Shopper is by far the most used loyalty programme in SA with Clicks’ ClubCard and Woolworths’ WRewards coming in at second and third place. This is according…

The true extent of the value that companies can derive from data is still being explored. But customer data that enables brands to target consumers on a more individual level…

South Africa is a young nation – around 66% of the population is below the age of 35. Brands would therefore be remiss to ignore their unique wants and needs.…