“South African consumers are demonstrating an appetite for customer loyalty programmes – but shun the programmes that are on offer.
The 2016 Truth Loyalty white paper shows that 26% of economically active South Africans use customer loyalty programmes more than they were a year ago, did a year ago, demonstrating a rising appetite. But South African brands are not adequately differentiating their loyalty programmes and most of the 100 or so on offer still lack focus in execution, communication and differentiation – leading to non-engagement.”
To read more, click here to see our feature on IT-online.
