More and more South Africans are using loyalty programmes than in 2015 and the biggest growth (at 13%) can be seen among the younger population (under 25 years of age),…

The results of the 2016 survey show that Pick n Pay’s Smart Shopper programme remains the number one most used programme in South Africa, with 71% of respondents belonging to…

Amanda Cromhout, Truth CEO, speaks to Warren Harding of 2OV radio about the Marketing Mix conference in July 2016. Listen to the full interview here: https://soundcloud.com/user-793530524/amanda-cromhout-shopper-path-to-purchase-ep-177-biztakeouts

Truth CEO discusses the first Truth Whitepaper with Jeremy Maggs on Power FM.    

Truth CEO, Amanda Cromhout features on Biz Takeouts with Warren Harding to chat about all things loyalty in South Africa as well as the first Truth Whitepaper. https://soundcloud.com/user-793530524/amanda-cromhout-biz-takeouts-episode-167-state-of-loyalty-in-south-africa      

Although many brands trumpet the rollout of various loyalty programmes designed to boost customer engagement, most of these initiatives are having little to no effect. This is according to a…

Use of brand loyalty programmes has increased in the past 12 months, but just over a third of economically active South Africans still don’t use them. A study by specialist…

South Africa appears to be slow in adopting strategies that reward non-transactional behaviour within loyalty programmes and Cromhout believes this may be due to a misconception that the process is…