Let’s Talk Loyalty #428: Building a customer-centric organisation through multi-faceted digital transformation
In this episode Amanda Cromhout, Truth's CEO, unpacks with Meredith Allan, Shoprite X's Head of Rewards & Personalisation, the many…
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blzckzebDecember 21, 2024
Let’s Talk Loyalty #551: What We Thought We Knew About Retention and Customer Lifetime Value
This Let’s Talk Loyalty interview with Daniel McCarthy, Assistant Professor at Emory University unpacks several deep layers of understanding around measuring retention and customer lifetime value. He highlights a concern…
blzckzebJune 26, 2024
Newscast 2 – Spotlight on GDPR, the UK market & Blind Loyalty – The Loyalty Podcast
This episode of newscast features a look into the current state of General Data Protection Regulation compliance by Richard Dutton, of WPP. Amanda Cromhout explains her motivation behind establishing the Blind Loyalty Trust,…
blzckzebJune 26, 2024
Loyalty Stories 18: The Value in Honesty and Simplicity- Amanda Cromhout
On this episode of the Loyalty Stories Podcast, Michelle Ellicott-Taylor, Global Head of Partnerships at Antavo is joined by Amanda Cromhout, Founder and CEO of Truth, Author of Blind Loyalty.…
blzckzebJune 26, 2024
Let’s Talk Loyalty #539: Exploring Loyalty: Insights from David Slavick of Ascendant Loyalty Marketing
Truth's CEO, Amanda Cromhout, is joined by David Slavick ,Co-Founder and Partner at Ascendant Loyalty Marketing. His interview unpacks a vast array of loyalty discussion points, which flow easily due to…
blzckzebMay 22, 2024
Let’s Talk Loyalty #527: Understanding Loyalty in Europe 2.0
This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about the whitepaper – Understanding Loyalty in Europe 2.0. Amanda Cromhout talks to Charlie Hills, Chief Strategy Officer and…
blzckzebMay 14, 2024
Let’s Talk Loyalty #521: Unveiling Loyalty Insights with Amanda Cromhout, CEO & Founder of Truth
Join Carly Neubauer, Co-Founder of Elevate Loyalty, as she dives into a revealing discussion with Amanda Cromhout, the esteemed CEO and Founder of Truth. In this episode of Let’s Talk…
blzckzebApril 11, 2024