Corporate 3 News – Page 26

Articles

How to keep your programme top-of-mind

So you’ve got a loyalty programme or you're planning to launch an awesome programme? Join the club. Loyalty programmes these days are a dime a dozen and that’s why the metric for…

blzckzebJuly 7, 2016

Articles

Emerce Commerce acquires majority stake in Truth

Omni-channel and online retail specialists, Emerce Commerce, has acquired a 51% stake in Truth. By placing the customer at the heart of ecommerce, Emerce Commerce can now offer a seamless…

blzckzebJune 30, 2016

Articles

How to re-engage your lapsed customers

One of the first things you learn in marketing is that it costs more to acquire a new customer than it does to retain an existing one. While exact figures…

blzckzebJune 27, 2016

Truth in The News

What differences are there in loyalty programme usage between men and women?

It may not be surprising to see that women are members of more loyalty programmes than men, and that the type of loyalty programmes they belong to are skewed towards…

blzckzebMay 12, 2016

Articles

Loyalty programmes now accessible to SMEs

A few years back it was tempting to write off effective loyalty programmes for small businesses with small budgets. We have seen the demand for loyalty programme adoption by SMEs…

blzckzebApril 5, 2016

Articles

Truth’s 2015 Loyalty & CRM Wrap Up

At the beginning of this year, we highlighted our predictions for loyalty & CRM in 2015. We shared with you how these trends have evolved over the years. In 2012,…

blzckzebDecember 3, 2015

Truth in The News

e-Commerce for beginners starts here…

“By understanding the data , you can tailor make propositions – from a marketing point of view, and from a sales point of view – that are relevant.” Amanda Cromhout,…

blzckzebNovember 24, 2015

Articles

Truth shares CRM & loyatly best practice tips & trends with UCT GetSmarter

Truth is proud to partner with UCT GetSmarter to provide insights to their marketing students on loyalty & CRM best practices. Truth’s Managing Director, Lisa Reid, shares her experiences and…

blzckzebSeptember 4, 2015

eNCA interviews Amanda Cromhout, Truth’s CEO, on the 2023 International Loyalty Awards

How to keep your programme top-of-mind

Emerce Commerce acquires majority stake in Truth

How to re-engage your lapsed customers

What differences are there in loyalty programme usage between men and women?

Loyalty programmes now accessible to SMEs

Truth’s 2015 Loyalty & CRM Wrap Up

e-Commerce for beginners starts here…

Truth shares CRM & loyatly best practice tips & trends with UCT GetSmarter

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