Truth is proud to partner with UCT GetSmarter to provide insights to their marketing students on loyalty & CRM best practices. Truth’s Managing Director, Lisa Reid, shares her experiences and views about CRM and loyalty in South Africa.

The topics discussed in this interview include: challenges & opportunities relating to the management of loyalty programmes, trends in CRM and loyalty including social rewards, data analytics and CRM best practice.

About Getsmarter:

GetSmarter is a trusted leader in online education. With a proven track record of delivering an unmatched high-quality online education experience in partnership with Africa’s top Universities and other reputable organisations, we bring career advancement closer to working professionals by offering a variety of online short courses and commerce-based Postgraduate Diplomas throughout South Africa.