There are so many confused customers and loyalty brand managers out there, not really understanding what a coalition loyalty programme is, so we thought it would be worthwhile trying to…

So many articles were written last year, making reference to the fact that Loyalty doesn’t pay.  So many radio interviews, one of which I was part of, on Bruce Whitfield’s…

Last month, 8 innovative companies were recognised for their pristine efforts in loyalty…I’m talking the Annual Colloquy Loyalty Awards.  Not only do these awards recognise innovation & creativity in loyalty…

Hooray! You have 20 million loyalty members! But how many of them are active and what does this mean for your business?Colloquy release a consolidated annual report of loyalty activity…

The future (very near future) of loyalty is social and mobile…this was the headline of a conference Truth attended earlier this month, hosted by Marketing Mix.In fact, global players in…

The Loyalty Awards recognize excellence, innovation and best practice in the loyalty industry across Europe, the Middle East and for the first time this year, Africa. The event is hosted…