Use of brand loyalty programmes has increased in the past 12 months, but just over a third of economically active South Africans still don’t use them.
A study by specialist consumer agency Truth says 26% more of the economically active population are using these programmes than was the case a year ago.
“Our appetite is on the rise but with more than 100 programmes on offer, most lack focus in execution, communication and differentiation,” says Truth CEO Amanda Cromhout.
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