I have never really taken any notice of the O2 brand in the UK, even though I am English. I do of course notice it when I support the English…

Do we, as marketers, business owners, loyalty experts, forget to view our customers of our loyalty programmes just as they are…customers? Definition of a customer: “A party that receives or consumes…

There are several reasons why quality content matters both online and offline. However, there is one factor which I think is vital and worth highlighting - Understanding just “who” is following…

So now we are in January, is it a light relief to be receiving less marketing emails form retailers & suppliers or are you missing them!? Which retailers really hit…