A new era of loyalty has arrived on South African soil and we are delighted to bring you the latest tool to capitalise on social loyalty: Reward Reach.
Reward Reach is a social media rewards platform, which rewards your loyal customers’ engagement with your brand via social media. Reward Reach enables your social media, loyalty and communication strategies to work together to drive greater customer engagement and longer-term profitability.
Truth has had the privilege of working with 2 of South Africa’s leading customer-led marketing organisations to create our social rewards platform, Reward Reach.
Reward Reach’s unique offering is brought to you by: Truth, P:cubed & Zunguz
Click here www.rewardreach.com for more info and to get in touch with one of our consultants
The future of loyalty is social
The evolution of loyalty has seen a shift from your traditional loyalty models, such as collecting stickers, receiving discounts or the over penetrated “card swipe” programmes. Just like all other areas of marketing, social media is changing customer loyalty programmes by identifying opportunities and challenges through monitoring what customers are saying about your brand.
Therefore, loyalty can no longer operate in isolation from your social media strategy and we now encourage brands to reward their loyal customers for their social media behaviour and interaction with their brand.
The integration of social media with a loyalty programme allows your brand to no longer just focus on rewarding customers with points or discounts for transacting with your brand, but it provides the opportunity to reward customers for engaging with your brand and promoting it in their social space; and in return, it provides you with an additional layer of data about the customer, called “social data”.
Reward Reach has been designed specifically to fulfil this emerging need within the CRM & loyalty industry; at the same time facilitating brand advocacy and creating new customer insights.
