We encountered a food paradise
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blzckzebApril 21, 2019
Wake up and smell the roses
Even the all-powerful Pointing has no control far from the countries Vokalia and Consonantia, there live the blind texts. Separated…
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It’s all about simplicity and ease of use.
Simplicity is the new theme echoed in the world of loyalty. Creating complicated hurdles to earn and burn and making it difficult for consumers to participate in your programme is a thing of the…
blzckzebApril 15, 2019
How to reap the benefits from your loyalty programmes. Truth featured in the April edition of Fairlady magazine
Did you know that each of us belongs to an average of six loyalty programmes? Truth talks to Eulogi Rheeder from Fairlady about loyalty programmes in the South African market and how…
blzckzebApril 8, 2019
Retailers cashing in on customer loyalty. Financial Mail interviews Truth about retail loyalty programmes in SA.
Retailers cashing in on customer loyalty More and more consumers are buying into the idea of loyalty programmes — and it’s paying off for retailers in terms of valuable information,…
blzckzebApril 5, 2019
The link between simplicity & redemption
Brands have begun to realise that true value for the customer lies in high redemption rates, which in turn, also reduce the weight of loyalty on the balance sheet. …
blzckzebApril 4, 2019
Fee based programmes can’t be ignored
A brewing topic in the loyalty world is the concept of “fee-based” or premium loyalty programmes. In the last 18 months, many notable loyalty programmes have adopted the pay-to-play (subscription…
blzckzebMarch 27, 2019
Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the…
blzckzebMarch 23, 2019
10 Tips for what to do downtown
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blzckzebMarch 21, 2019