It has emerged in the 2021 "Truth & BrandMapp SA Loyalty Whitepaper" that the Pick n Pay Smart Shopper is the most used loyalty programme in SA, beating the Clicks…
South African consumers who engage in loyalty programmes are fascinating to understand and this shows aims to help us do exactly that. Amanda Cromhout, Founder and CEO of the South…
Insights from the Truth & BrandMapp 2021 South African Loyalty Whitepaper reveal that The Pick n Pay Smart Shopper programme has finally regained its position as the most used loyalty…
In this podcast Bruce Interviews Truth's CEO, Amanda Cromhout the woman behind the 6th edition of the Truth & BrandMapp 2021 South African Loyalty Whitepaper. This edition announces two thirds of the…
The popularity of loyalty programmes in South Africa shows not signs of waning, with new research showing that customers are, in fact, expecting rewards. This is according to Truth -…