n this episode of Let’s Talk Loyalty, Amanda Cromhout interviews Melanie van Rooy, Head of Marketing at Clicks on South Africa’s oldest retail loyalty programme. Clicks ClubCard is for the 4th time, the most used loyalty programme by South Africans, according to the Truth & BrandMapp Loyalty Whitepaper 2022. Melanie gives away fascinating insights regarding the Clicks ClubCard programme in this interview.
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