“Another reason behind changing customer demands has to do with the reality that “there is a great difference between loyalty programmes and customer loyalty. Customers are no longer just excited by receiving points, they want to feel that your brand promises are offered in a way that shows customers that you truly value them across every aspect of your brand, not just your loyalty programme.”
Amanda Cromhout, CEO, Truth
In this feature, we discuss the changing demands of customers and how it influences loyalty usage, as well as, the critical role customer engagement plays after a programme has launched.
Thank you Sunday Times for the opportunity to share our expertise in the field of loyalty.
To view the full supplement, download it here: https://lnkd.in/d_VQqxg
