Address
3 Soetvlei, Constantia
[et_pb_section fb_built=”1″ admin_label=”4 BLOCKS” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2a3171″ custom_margin=”||||false|false” custom_padding=”66px||66px||true|” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.23.4″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.23.4″ _module_preset=”default” link_option_url=”#consultancy” global_colors_info=”{}”][et_pb_image src=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/Screenshot-2024-08-30-at-09.57.21.png” title_text=”Screenshot 2024-08-30 at 09.57.21″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” width=”81%” module_alignment=”center” global_colors_info=”{}”]
Truth is a global consultancy, specialising in loyalty, CRM, and customer centricity strategy. Truth brings you loyalty consultancy, training, in-person events and loyalty awards through its in-depth loyalty knowledge and years of experience.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.4″ _module_preset=”default” link_option_url=”/training” global_colors_info=”{}”][et_pb_image src=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/Screenshot-2024-08-30-at-09.57.43.png” title_text=”Screenshot 2024-08-30 at 09.57.43″ url=”/training” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” width=”81%” module_alignment=”center” global_colors_info=”{}”]Truth offers an array of education and training opportunities through Truth’s Customer Academy. We bring you the best in loyalty education in South Africa and internationally:
– Online short course in loyalty
– Annual whitepaper
– Loyalty masterclass
– Tailoured in-house training
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Truth is the proud organiser of the International Leaders in Loyalty Summit hosted in South Africa and various networking events. Benefit from these expertise and partner with Truth to deliver world-class events.
[/et_pb_text][/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23.4″ _module_preset=”default” link_option_url=”https://www.southafricanloyaltyawards.com/” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_image src=”https://demosite.webweb.co.za/wp-content/uploads/2024/11/ad.png” title_text=”ad” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” text_font_size=”17px” width=”81%” module_alignment=”center” global_colors_info=”{}”]The South African Loyalty Awards, developed specifically to celebrate loyalty excellence and innovation, recognising top talent in the loyalty industry and reflecting on the ever-evolving loyalty landscape of CRM, consumer behavioural change, data insight and loyalty.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CONSULT SECTION ” module_id=”consultancy” _builder_version=”4.23.4″ _module_preset=”default” background_image=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/word.jpg” background_size=”contain” background_position=”top_left” custom_padding=”||0px|||” da_popup_slug=”consultancy” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/8-copy.png” title_text=”8 copy” _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][digr_justifiedGallery gallery_ids=”7917,7916,7910,7914,7913,7912,7918,7915″ row_height=”170″ last_row=”center” hide_all_filter_text=”on” click_action=”custom_url” overlay=”on” overlay_primary=”rgba(255,255,255,0)” overlay_secondary=”rgba(42,49,113,0.26)” overlay_direction=”90deg” tools_background=”#ED2891″ _builder_version=”4.23.4″ _module_preset=”default” custom_margin=”117px|||||” global_colors_info=”{}”][/digr_justifiedGallery][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”LOYALTY STRATEGY” module_id=”loyalty-strategy” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#ED2891″ custom_padding=”66px||66px||true|” da_popup_slug=”loyalty-strategy” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.23.4″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”33px||33px||true|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”Open Sans|500|||||||” text_text_color=”#FFFFFF” text_font_size=”26px” text_line_height=”1.3em” header_font=”Proxima Nova Condensed Bold|||on|||||” header_text_color=”#FFFFFF” header_font_size=”55px” background_image=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/BG.png” background_size=”custom” background_position=”top_left” background_horizontal_offset=”0%” background_vertical_offset=”15%” width=”90%” text_font_size_tablet=”26px” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]LOYALTY STRATEGY
“Customer centricity requires a change in strategy, culture, structure, processes, and a customer plan. It begins with an understanding and ability to drive customer-led insights to guide the business.”
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Why do loyalty?
Implementing a loyalty programme is not always the right solution unless you can strategically answer why you wish to create it and how it will aid in achieving your broader business objectives. We have certainly worked with brands who initially start out with the intention of designing and implementing a loyalty programme, but after deeper investigation and reflection have concluded that this is not necessary and alternative customer solutions, like a tailored CRM plan, will actually better serve their objectives. Alternatively, many brands will benefit enormously from a well-designed and strategically positioned loyalty programme.
We are deeply experienced in creating and executing world-class customer loyalty strategies for our clients. Our insights enable you to optimise your greatest asset – your customer base.
This strategic leadership spans from loyalty programme design/re-design through to customer centricity at the core of your business.
LOYALTY DESIGN
“Loyalty cannot be bought or created it is earned as a result of loving, understanding and engaging with your customers on a level far deeper than even your greatest discount.”
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At Truth, we specialise in designing loyalty programmes for our clients to achieve their strategic business objectives.
We use a tried and tested approach to derive the most impactful loyalty design to best serve your customers. Loyalty design needs to address these questions:
- Programme structure
- Targeted customer base
- Which behaviours to reward
- Which benefits to offer
- What channels and touchpoints best create the ideal customer experience
PROGRAMME AUDIT
“There is a direct correlation between programme success and visibility of the loyalty experience across all touchpoints.”
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There are 101 different ways to assess a loyalty programme’s performance. The following ten points form part of a thorough audit check and can guide the operating loyalty brand on how to best to improve its programme via quick wins or longer-term, strategic changes that may be required.
Truth offers in-depth capability to run this robust loyalty audit against your loyalty offering. It results in an honest assessment and a starting point to improve your loyalty programme.
Technology RFP and evaluation
“It goes without saying that deciding on the technology to drive and support the loyalty design is important and highly strategic. However, it is wildly misunderstood throughout many organisations.”
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Truth curates loyalty solutions for its clients to enable a one-stop shop for all their loyalty needs. Your loyalty and rewards requirements may be full technical solutions or off-the-shelf white label offerings; you may be looking for a B2C, B2B or an employee incentive and rewards platform and benefits provider. Truth guides, curates and delivers these requirements for you.
Truth provides you with an experienced assessment of which platform solution your loyalty or CRM strategy requires. This leads us to supporting your technical needs, either through running RFI/RFP processes for trusted external vendors.
A key aspect of our consultancy involves the selection of a technical loyalty provider who will be able to fulfil the requirements for your programme. To find an appropriate loyalty provider to match the requirements of your programme design and business objectives, Truth can run an RFI on your behalf.
We have the capability to assess vendors according to a predefined assessment matrix against the required verticals.
MEMBER ENGAGEMENT
“Fully engaged customers deliver a 23% premium over the average customer in share of wallet, profitability and revenue.” – Capgemini
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Too much focus is placed on the loyalty programme launch and too little real planning goes into ongoing loyalty programme engagement post launch. We recommend that the first 12 months of the member experience needs to be planned, mapped out, and designed into the member communications and into the loyalty technical build and capability.
For simplicity, we split the various elements of member engagement into four pillars. It is possible (but not recommended) to plan and manage them as independent pillars. However, optimal loyalty programme management and integrated communications require the four pillars to co-exist and work together.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”BUSINESS CASE AND MODELING” module_id=”business-case” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#2A3171″ custom_padding=”66px||66px||true|” da_popup_slug=”business-case” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.23.4″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”33px||33px||true|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”Open Sans|500|||||||” text_text_color=”#FFFFFF” text_font_size=”26px” text_line_height=”1.3em” header_font=”Proxima Nova Condensed Bold|||on|||||” header_text_color=”#FFFFFF” header_font_size=”55px” background_image=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/BG.png” background_size=”custom” background_position=”top_left” background_horizontal_offset=”0%” background_vertical_offset=”15%” width=”90%” text_font_size_tablet=”26px” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]Business case & modelling
‘How much will this project cost?’ Unfortunately, I never have the magic wand to conjure up an immediate response. There are so many critical components to creating a robust business case?” – Amanda Cromhout
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There are three main components to beginning the commercial evaluation process.
- Programme uplift from behavioural change
- Upfront (capitalised) expenses
- Ongoing (operational) expenses
The expense lines of the business case are somewhat easier to predict than the commercial uplift expected from a loyalty programme.
The cost of the programme build obviously depends on many factors and, in particular, the decision regarding in-house IT solution or external technical vendor.
For ongoing programme costs, we must place greater emphasis on regular member engagement.
Truth assists its clients in creating the loyalty business case either from scratch or working with existing commercial models and inputting loyalty scenarios.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ admin_label=”DATA” module_id=”data-strategy” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#ED2891″ custom_padding=”66px||66px||true|” da_popup_slug=”data-strategy” da_disable_devices=”off|off|off” locked=”off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.23.4″ _module_preset=”default” width=”90%” max_width=”2560px” custom_padding=”33px||33px||true|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”Open Sans|500|||||||” text_text_color=”#FFFFFF” text_font_size=”26px” text_line_height=”1.3em” header_font=”Proxima Nova Condensed Bold|||on|||||” header_text_color=”#FFFFFF” header_font_size=”55px” background_image=”https://demosite.webweb.co.za/wp-content/uploads/2024/08/BG.png” background_size=”custom” background_position=”top_left” background_horizontal_offset=”0%” background_vertical_offset=”15%” width=”90%” text_font_size_tablet=”26px” text_font_size_phone=”22px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”55px” header_font_size_phone=”35px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]DATA STRATEGY
“At the end of every data point is a human.” – Dr Shorful Islam
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Truth is experienced in creating and executing world-class customer-led strategies for our clients. We have the know-how to enable you to optimise your greatest asset, your customer base.
This strategic approach leads to actionable plans, including customer engagement plans, driven from data-led insight and CRM principles to maximise your return on investment.
Our consulting work is more powerful with an analytical approach to your brand’s customer data, combined with in-depth research & analysis of the industry trends across loyalty & CRM. We believe deeply in commercial modelling to ensure that our recommendations and ideas are more robust than just ideas.
We can guide your internal analytics team to extract actionable customer insights through data mining and analysis to form the basis of your holistic customer plan or we can deliver the data analytics approach from within Truth or our trusted partners.
If you are looking for an external data analytics partner, we can also conduct a robust and effective RFI/RFP process to ensure your chosen data partner matches your strategic requirements in a cost-effective solution.
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“Every loyalty project is different and requires a different route to launch.”
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At Truth, we believe that the following seven steps must be taken into consideration to take a loyalty programme strategy and design to launch. The team at Truth can aid our clients on all seven implementation steps or on any separate phase of the loyalty project.