The 2023/4 Truth & BrandMapp South African Loyalty whitepaper identifies Checkers Xtra Savings as the most popular loyalty program among wealthier consumers, closely followed by the Clicks ClubCard. For mass-market consumers, the most preferred programme is Shoprite Xtra Savings. The second-most popular loyalty programmes amongst mass-market consumers, though not retailer related, is Capitec Live Better.
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