In this episode Amanda Cromhout, Truth’s CEO, unpacks with Meredith Allan, Shoprite X’s Head of Rewards & Personalisation, the many layers to building a customer-centric organisation by Shoprite, Africa’s largest retailer, which prides itself on “feeding Africa for less”.
Xtra Savings, The Shoprite Group’s loyalty programme, and has achieved an 80% sales coverage in a short period of time since launch approximately 4 years ago. The Xtra Savings programme is the first initiative in its multi-year digital transformation strategy building a customer-first organisation.
