Simplifying the complex world of loyalty. Truth is a global consultancy, specialising in loyalty, CRM, and customer centricity strategy. Truth brings you loyalty consultancy, training, in-person events and loyalty awards through its in-depth loyalty knowledge and years of experience.
Consulting services
These are our consulting services:
Loyalty Design
Craft a loyalty design that helps you achieve your strategic business objectives.
Programme Implementation
We can aid our clients on all seven implementation steps or on any separate phase of the loyalty project.
Technology RFP’s & Evaluation
Find an appropriate loyalty provider to match the requirements of your programme design and business objectives.
Member Engagement
Plan and map out the first 12 months of the member experience, and design it into the member communications and into the loyalty technical build and capability.
Business Case Modelling
Create the loyalty business case either from scratch or by working with existing commercial models and inputting loyalty scenarios.
Data Strategy
Guide your internal analytics team to extract actionable customer insights through data mining and analysis to form the basis of your holistic customer plan or we can deliver the data analytics approach from within Truth or our trusted partners.
Programme Audit
Allow Truth to be the critical eye on your programme and guide how to improve your programme via quick wins or longer-term, strategic changes.
Client testimonial
“Depth of loyalty knowledge”
Working with Amanda and the team at Truth was the missing link we needed to launch a proposition in South Africa. Truth’s depth of loyalty knowledge and practical experience of working with key players in the market gave us the insight we needed to enter a difficult market.
Iain Pringle, Head of Strategy, Avios 2007-2014.
Our Global Clients
