We obsess over simplifying the complexity of loyalty to deliver world-class loyalty brilliance.
Our Mission
Our Values
Our values underpin who we are:
- We drive industry innovation.
- We live the client value obsession.
- We are creative thinkers, problem solvers and always hungry to learn.
- We treat others the way we would like to be treated.
- We create fun and a little weirdness.
- We invest in others less fortunate.
QUOTE HERE
Our team of bright minds
Amanda Cromhout is the CEO and Founder of Truth. She is the Academic Director of Truth’s international loyalty training academy and is recognised as International Loyalty Personality of the Year – 2023 (The International Loyalty Awards). She is recognised at one of the top 10 Promising CEOs of 2023 and short-listed in the Standard Bank Top Women Awards for 2023.
Amanda is the author of a compelling business-read called Blind Loyalty – 101 loyalty concepts radically simplified.
She is a judge on the Asia-Pacific Loyalty Awards, The International Loyalty Awards and Founder and Judging Chair of The South African Loyalty Awards.
Before her career at Truth, she spent 11 years at British Airways, leading sales & marketing teams across UK, Africa, Middle East & Asia. She has also spearheaded the Customer (CRM) division at Woolworths, South Africa.
Amanda is invited to speak, professionally, as a keynote speaker and thought leader in her field, both in South Africa and internationally.
With a fresh take on all things oyalty and owner of Truth’s Marketing portfolio, Jen brings a new perspective to how we approach loyalty strategy, especially when considering Gen Z and what these future shoppers define as value.
Part of the Truth team since 2016, Lauren has delivered successful projects across a wide variety of clients and industries. Although a strong all-rounder, Lauren’s super power is innovative programme design.
As Truth’s office manager and academic coordinator, Rowen is the glue that brings it all together, ensuring for clients, students and the team that things run smoothly.
There is no problem that Rowen cannot solve.
There is no problem that Rowen cannot solve.
The broader global team
Customer Strategy Network
Amanda Cromhout is a partner in the Customer Strategy Network.
Truth works with the CSN partners for broader expertise and input on bigger projects. These partners are part of the Customer Strategy Network: “The Customer Strategy Network is a global network of independent customer loyalty practitioners who are passionate about customer engagement and seek to promote innovation within an ever-changing marketplace through the collaboration of partners. We help businesses thrive through solving complex customer
