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“Don’t have a loyalty card for every single retailer because you’re never actually going to build up points to redeem it.” Amanda Cromhout

With so many loyalty programmes out there, consumers need to be more savvy in their attempt in collecting and redeeming points, according to the recent Sunday Times article on loyalty.

Click on the image below to read the full article, where our CEO, Amanda Cromhout, was featured as a specialist in loyalty programmes.

 

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